Welbilt Unveils New Product and Service Brand Logos

New Port Richey, Fla. – Welbilt, Inc. (NYSE:WBT), a leading global supplier of commercial foodservice equipment, will unveil new logos for its product and service brands at the National Restaurant Association (NRA) Show in Chicago, May 20–23, 2017. This change is part of Welbilt's February announcement changing its corporate identity and branding.

The redesigned logos feature a triangular shape incorporating the Welbilt 'W' and employ a color-coding system for four product categories:

• Blue for storage equipment
• Red for cooking equipment
• Purple for holding, displaying, and serving equipment
• Navy for ice and dispensing equipment

"2016 was an exciting year of transition and forward momentum for all of us at Welbilt. The further development of our brand identities and new logos symbolize the ever-evolving spirit of Welbilt," said Hubertus Muehlhaeuser, President and CEO.

The company consolidated from 23 brands to 12 core brands, all supported by KitchenCare®, its global aftermarket service division. This reduction aimed to enhance focus and achieve sustainable profitable growth.

Welbilt manufactures extensive hot and cold foodservice equipment across 17 global manufacturing facilities. The company achieved ENERGY STAR® Partner of the Year recognition for the eighth consecutive year and received two 2017 National Restaurant Association Kitchen Innovation Awards.

Media Contact:
Meridith Bridge / Rebecca Fabian
Instinctif Partners
Welbilt@instinctif.com